Founded by Alexi Yovanoff (FIFA Match Agent and FIFA Player Agent), previous CEO and owner of Integer Sport Ltd.
From mastering logistics for renowned pharmaceutical giants to orchestrating international football matches, my journey has been nothing short of diverse.
With a solid academic foundation in Information Systems & Neuroscience and an unwavering passion for football, I have channelled my expertise into creating memorable moments both on and off the pitch.
Founders
I have been instrumental in forging partnerships and amplifying sports marketing efforts, driving strategic growth and enhancing global outreach in the global sports domain.
My projects span across Africa, Europe, and Asia. A notable achievement includes being the FIFA Match Agent for India’s inaugural international club friendly tournament, the World United Cup in Kerala, 2018.
I co-founded SportsIcon in 2020, pioneering the web3.0 athletic-fan nexus, using immersive digital collectibles, Metaverse spaces, and cutting-edge technology to foster a community that rivals the energy of a stadium on match day. During my tenure at SportsIcon, I was responsible for signing every single athlete and sports IP to the platform, including the Professional Fighters League, Amanda Nunes, Pele, and Ronaldinho, amongst others.
My unique blend of Information Systems and Neuroscience (B.Sc.), paired with Clinical Neuroscience (M.Sc.) and 15 years in sport informs my approach to the intersection of tech, sports, and fan engagement.
My football journey began by overseeing logistics for clubs visiting the UK. This led to securing UEFA & FIFA Match Agent Licences. I have collaborated with clubs like City Football Group (MCFC men and women, Girona, Melbourne City), Athletic Club Bilbao, Korean FA, Ghanaian FA, Middlesbrough F.C., TSG Hoffenheim, Fortuna Dusseldorf, and many more.
I have volunteered in Ghana, supporting local programs that aid individuals battling terminal illnesses and blood-borne communicable diseases.
A SELECTION OF
At the core of our mission at End to End Agency is the commitment to elevating the sports experience for fans and athletes alike, fostering a global community bound by the love of the game.
We take pride in our collaborations with prestigious football clubs and associations worldwide, including:
and many more…