About Us
Alexi Yovanoff
Company Director and Founder
A FIFA-registered Match & Player Agent with over 15 years of experience in football agency, commercial partnerships, and international match brokerage. As Director & Founder of End to End Agency, Alexi leads a global FIFA Match and Player Agency, specializing in player intermediary services, international tours, friendlies, and sponsorship acquisition and club M&A.
As Director of Integer Sport Ltd. for over a decade, Alexi played a key role in international football management, overseeing friendly matches, training camps, and brand partnerships for clubs worldwide and player intermediary services. With expertise in talent management, live events, and commercial strategy he has helped bridge the gap between football organizations and global business opportunities.
Previously, co-founder of SportsIcon, a pioneering sports engagement platform, which launched immersive athlete-fan experiences. SportsIcon was recognised as a Techstars 2021 Alumni, solidifying its place in the emerging sports-tech space.
Marc Smith
Business Development Manager (Emerging Markets)
A proven sales and executive leader, with a long track record of driving innovation and growth at blue-chip global technology and telecommunications leaders & successfully bringing new businesses to market.
Focused on long-term relationships to establish high-value, enduring partnerships. Committed to building comprehensive talent pathways and commercial opportunities across Asia-Pacific & emerging football markets.
Ka Ki Fung
Business Director (Hong Kong, China, Japan)
An experienced sports and business executive with a diverse career spanning professional football, sports media, event management, and club leadership who has developed strategic sponsorship partnerships and managed high-profile football events.
Previously, as Club CEO and Team Manager at Lee Man Football Club, he was responsible for squad development, logistical operations, and stakeholder engagement. His tenure as Senior Finance Officer at Birmingham City FC provided him with extensive experience in football club financial management, budgeting, and forecasting.
A former professional footballer, he represented Hong Kong in international competitions, including the Olympics Qualifiers and the Asian Games. Committed to youth development, he mentors young players through football training initiatives. Fluent in English, Mandarin, and Cantonese, he has built strong partnerships across Asia and Europe to advance football and sports business opportunities.
Yuri Shylov
Expert in Football Law & Sports Arbitration
Yuriy Shylov is a highly experienced sports lawyer and mediator, specializing in contract negotiations, FIFA disputes, and international transfers. With over 27 years of legal experience, including 12 years as a licensed attorney, he has personally handled complex transfers to Belgium, Hungary, the Baltic States, Kazakhstan, Ukraine, Bulgaria, Serbia, and Hong Kong. His portfolio includes high-profile transfers exceeding €1 million and successful debt recoveries for players amounting to over €250,000.
As a managing partner at a law firm, Yuriy has represented football clubs before various football associations and FIFA, ensuring legal protection and financial security for his clients in the global football market. His expertise in football contracts, dispute resolution, and sports arbitration makes him a trusted legal partner in professional football.
